# The best Mailchimp alternatives

Web page: https://fromly.io/alternatives/mailchimp

## Why people look for a Mailchimp alternative

- The price grows with your contact count, even for people you rarely email
- Monthly sends are capped at 10 to 15 times your contact count, with overages beyond
- Automations are limited to 4 steps on Essentials and missing from the free plan
- You run a SaaS and want emails driven by sign-ups and billing, not store purchases

## The alternatives

### Fromly

Email marketing for SaaS: connects to Supabase and Stripe so emails follow what users actually do, with campaigns, automations and a transactional API.

- Best for: SaaS teams on Supabase and Stripe who want emails driven by product data.
- Pricing: Your first 1,000 emails are free. After that, every email costs $0.001, prepaid. Unlimited contacts.
- Strengths: Supabase sign-ups and Stripe billing on every contact, with no code; Pay per email from the first one, unlimited contacts; Each workspace sends under its own reputation
- Limits: No A/B testing, signup forms or SMS yet; Stripe is the only billing tool connected today
- Website: https://fromly.io
- Comparison: https://fromly.io/compare/fromly-vs-mailchimp

### Sequenzy

An all-in-one email platform for SaaS and ecommerce: campaigns, automations, transactional API, SMS and a shared inbox.

- Best for: Teams who want one broad platform, with forms, A/B tests, SMS and revenue attribution included.
- Pricing: Free up to 2,500 emails, then volume tiers, from $19/mo for 15,000 emails
- Strengths: A very broad feature set on every plan, free included; 2,500 free emails a month; From about 30,000 emails a month, as cheap as Fromly or cheaper
- Limits: Prices move in tiers: 16,000 emails cost the 30,000 tier; A large product to learn when you only need a few flows
- Website: https://www.sequenzy.com
- Comparison: https://fromly.io/compare/fromly-vs-sequenzy

### Plunk

An open-source email platform for transactional email, automations and campaigns, with a self-hosted option.

- Best for: Developers who want open source, or to host their email platform themselves.
- Pricing: $0.001 per email, free plan up to 1,000, from Free, then $0.001 per email
- Strengths: Open source (AGPL-3.0) and self-hostable with Docker Compose; Same per-email price as Fromly, every feature on every plan; Inbound email, SMTP and an MCP server included
- Limits: Plunk branding on free emails; No built-in Supabase or Stripe connection stated: triggers come from events your code sends
- Website: https://www.useplunk.com
- Comparison: https://fromly.io/compare/fromly-vs-plunk

### Resend

An email API built for developers, with broadcasts and automations on top.

- Best for: Developers who mostly send transactional email from code.
- Pricing: Transactional plans by volume, 3,000 free; marketing priced by contacts, from $20/mo for 50,000 emails
- Strengths: A polished developer experience: SDKs in many languages, React Email and a test mode; 3,000 free transactional emails a month; Above about 20,000 transactional emails a month, cheaper than Fromly: $35 for 100,000
- Limits: Marketing email is a separate plan, priced by contacts; The free plan stops at 100 emails a day; Automations are billed per run beyond the free 10,000
- Website: https://resend.com
- Comparison: https://fromly.io/compare/fromly-vs-resend

### Kit

Email marketing for creators (formerly ConvertKit): newsletters, landing pages and selling digital products.

- Best for: Creators and newsletter writers who sell to their audience.
- Pricing: Priced by subscribers, no send limits, from $33/mo for 1,000 subscribers (billed yearly)
- Strengths: Free up to 10,000 subscribers, with unlimited forms and landing pages; No send limits on any plan, so a frequent newsletter costs no more; Built-in selling of digital products, paid newsletters and subscriptions
- Limits: Priced by subscribers: a growing list costs more even if you email it less; No automations or sequences on the free plan; Made for creators, not for product data from a SaaS
- Website: https://kit.com
- Comparison: https://fromly.io/compare/fromly-vs-kit

### Brevo

A marketing suite with email, SMS, WhatsApp, a CRM and transactional email.

- Best for: Small businesses who want email, SMS and a CRM in one subscription.
- Pricing: Plans by email volume, free with a daily cap, from $9/mo for 5,000 emails
- Strengths: Email, SMS, WhatsApp, push and a CRM under one roof; Cheaper than Fromly from about 100,000 emails a month: $82 on Starter against $100; A/B testing, forms, landing pages and revenue reports, which Fromly does not have
- Limits: Automation starts on Standard: 10,000 emails a month cost $35 there; Prices move in tiers: 10,001 emails on Starter cost the 15,000 tier, $25; Shared IPs by default; a dedicated IP only on Enterprise
- Website: https://www.brevo.com
- Comparison: https://fromly.io/compare/fromly-vs-brevo

### Mailgun

An email API and SMTP relay for developers sending at high volume.

- Best for: Engineering teams sending large volumes of transactional email.
- Pricing: Plans by volume, 100 emails a day free, from $15/mo for 10,000 emails
- Strengths: Cheaper than Fromly from 50,000 emails a month: $35 against $50, and $90 against $100 at 100,000; Built for very high volumes, with dedicated IPs, US or EU hosting and an uptime SLA; Email validation, inbound routing and inbox previews from the same vendor
- Limits: An API, not a marketing tool: the page says there is no send button, and no automations are listed; One sending domain and one day of logs on Free and Basic; No firm price for 500,000 emails without overage or a sales quote
- Website: https://www.mailgun.com
- Comparison: https://fromly.io/compare/fromly-vs-mailgun

## Frequently asked questions

### What is the best Mailchimp alternative for SaaS?

Fromly fits a SaaS built on Supabase and Stripe that wants behavior-based emails at a per-email price with unlimited contacts. Sequenzy is the broader all-in-one option for SaaS. Resend is the pick if you mostly send transactional email from code.

### Is there a Mailchimp alternative that does not charge per contact?

Yes. Fromly and Plunk charge per email sent with unlimited contacts, and Sequenzy prices by email volume in tiers. Kit is free up to 10,000 subscribers, without automations.

### Which Mailchimp alternative has a bigger free plan?

Kit is free up to 10,000 subscribers but without automations. Sequenzy is free up to 2,500 emails a month and Plunk up to 1,000, with unlimited contacts. Mailchimp stops at 250 contacts. Fromly offers 1,000 emails once at sign-up, then $0.001 per email.

## Sources

Prices and features of each tool were checked on its own website: Mailchimp on 2026-10-10, Sequenzy on 2026-10-10, Plunk on 2026-10-10, Resend on 2026-10-10, Kit on 2026-10-10, Brevo on 2026-10-10, Mailgun on 2026-10-10.
