# Fromly vs SendGrid

SendGrid is an established email API built for very high volume, and from about 20,000 emails a month its Essentials plan, starting at $19.95, costs less than Fromly. Fromly is built for lifecycle email on top of your Supabase users and Stripe billing, with 1,000 free emails at sign-up and campaigns in the same product.

Web page: https://fromly.io/compare/fromly-vs-sendgrid

## At a glance

| | Fromly | SendGrid |
| --- | --- | --- |
| Best for | SaaS teams on Supabase and Stripe who want emails driven by product data. | Companies sending high volumes of transactional email who want an established provider. |
| Pricing | Your first 1,000 emails are free. After that, every email costs $0.001, prepaid. Unlimited contacts. | Plans by volume, 60-day free trial |
| Starts at | Free, then $0.001 per email | $19.95/mo (Essentials) |

## Price per month

| Emails per month | Fromly | SendGrid |
| --- | --- | --- |
| 1,000 | $1 | $19.95 |
| 10,000 | $10 | $19.95 |
| 50,000 | $50 | $19.95 |
| 100,000 | $100 | Not offered |
| 500,000 | $500 | Not offered |

- There is no lasting free plan: a 60-day trial sends 100 emails a day, then a paid plan is needed.
- Essentials starts at $19.95 a month and covers 50,000 to 100,000 emails. Pro starts at $89.95 a month for 100,000 to 2,500,000 emails and includes a dedicated IP. Premier is priced on request.
- The page shows starting prices only, and overage charges may apply past a plan's volume.
- Marketing campaigns are a separate product with their own pricing.

## Features

### Pricing

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| Billed on emails sent, not contacts | Yes ($0.001 per email on the paid plan.) | Yes (Plans by monthly email volume.) |
| Unlimited contacts | Yes | Not stated |
| Free plan | Partly (1,000 free emails at sign-up, no credit card.) | Partly (A 60-day trial at 100 emails a day, not a lasting free plan.) |

### Sending

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| Campaigns to a filtered audience | Yes (Filter by tags, plan, MRR or custom properties.) | Partly (Through Marketing Campaigns, a separate product.) |
| Scheduled and spread-out sends | Yes | Not stated |
| A/B testing | No | Not stated |
| Transactional email API | Yes (Templates with variables and idempotency keys.) | Yes (API and SMTP relay, with dynamic templates.) |
| Attachments | No | Not stated |

### Automations

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| Visual automation builder | Yes | Not stated |
| Triggered by product and billing events | Yes (Sign-ups, Stripe events, tags and custom events from the API.) | Not stated |
| Conditions and branches | Yes | Not stated |
| Wait until an event happens | No | Not stated |

### Data and integrations

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| Supabase | Yes (Connected in one click: new sign-ups arrive in real time, plus an hourly sync.) | Not stated |
| Stripe | Yes (MRR, plan and lifecycle on every contact, as tags you can target.) | Not stated |
| Other billing tools (Paddle, Lemon Squeezy…) | No | Not stated |
| Zapier or n8n | No | Not stated |
| CSV import | Yes | Not stated |
| Signup forms and landing pages | No | Not stated |

### Developers

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| REST API | Yes (Scoped API keys for contacts, events, emails, campaigns and flows.) | Yes |
| MCP server for AI agents | Yes | Not stated |
| Official SDK | Partly (Built, not yet published on npm.) | Yes (Node.js, Python, Ruby, Go, PHP, Java and C#.) |
| Outgoing webhooks | No | Yes (Event webhook, 1 to 5 endpoints depending on the plan.) |

### Deliverability

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| Your own domain with SPF, DKIM and DMARC | Yes | Yes (SPF, DKIM and DMARC.) |
| One-click unsubscribe (Gmail and Yahoo rules) | Yes | Not stated |
| Campaigns pause on high bounce rates | Yes | Not stated |
| Reputation kept apart from other customers | Yes (Each workspace sends under its own reputation.) | Not stated |
| Dedicated IP | No | Yes (One included from Pro, more as an add-on.) |

### Analytics and team

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| Opens, clicks and bounces per contact | Yes | Yes (Opens, clicks, bounces and spam reports.) |
| Revenue attribution | No | Not stated |
| Team members | Partly (Roles exist; inviting teammates is coming.) | Yes (1 teammate on Essentials, up to 1,000 on Pro.) |

### Other channels

| Feature | Fromly | SendGrid |
| --- | --- | --- |
| SMS | No | Not stated |
| Shared inbox for replies | No | Partly (Inbound Parse Webhook.) |

## Choose SendGrid if

- You send tens of thousands of transactional emails a month or more
- You need a dedicated IP, SSO or many teammates with permissions
- You want SDKs in seven languages, SMTP relay and event webhooks
- You already use Twilio for SMS or voice

## Choose Fromly if

- You send fewer than about 20,000 emails a month
- Your users live in Supabase and you want new sign-ups to arrive on their own, without setting up webhooks
- You want Stripe MRR, plan and lifecycle on every contact, ready to target in campaigns and flows
- You want campaigns and automations in the same product as transactional email, on one per-email price

## Switching from SendGrid to Fromly

1. Export your contacts and your suppression list from SendGrid.
2. Import them in Fromly as a CSV file, keeping unsubscribed and bounced addresses out or marked as such.
3. Connect Supabase and Stripe so new users and billing changes keep flowing in.
4. Verify your sending domain (SPF, DKIM and DMARC) in Fromly.
5. Move your dynamic templates to Fromly and point your transactional calls at the Fromly API.

## Frequently asked questions

### Is Fromly cheaper than SendGrid?

At low volume, yes: Fromly offers 1,000 emails at sign-up and 10,000 emails cost $10, against $19.95 for SendGrid Essentials. From about 20,000 emails a month SendGrid is cheaper: Essentials starts at $19.95 for 50,000 emails, where Fromly costs $50. SendGrid does not publish its price for 100,000 emails on Essentials, and Pro starts at $89.95 against $100 for Fromly.

### Does SendGrid have a free plan?

No lasting one. SendGrid offers a 60-day trial at 100 emails a day, then a paid plan is needed. Fromly offers 1,000 emails at sign-up, then charges $0.001 per email.

### Does Fromly have everything SendGrid has?

No. SendGrid has dedicated IPs, outgoing event webhooks, inbound parsing, SDKs in seven languages, email validation and SSO, which Fromly does not have today. Fromly has a built-in Supabase connection, Stripe data on every contact, and campaigns and automations in the same product.

### Can I send marketing email with SendGrid?

Yes, through Marketing Campaigns, a separate SendGrid product with its own pricing. In Fromly, campaigns, automations and transactional email share one plan and one price per email.

### Can I move from SendGrid to Fromly?

Yes. Export your contacts and suppression list, import them in Fromly as a CSV file, verify your domain, then move your templates and point your API calls at Fromly. Keep unsubscribed and bounced addresses out so they are not emailed again.

## Sources

SendGrid information checked on 2026-10-10, from: [Pricing](https://www.twilio.com/en-us/products/email-api/pricing), [Email API](https://www.twilio.com/en-us/products/email-api). Fromly's information comes from its own product.