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Fromly vs SendGrid
SendGrid is an established email API built for very high volume, and from about 20,000 emails a month its Essentials plan, starting at $19.95, costs less than Fromly. Fromly is built for lifecycle email on top of your Supabase users and Stripe billing, with 1,000 free emails at sign-up and campaigns in the same product.
At a glance
| Fromly | ||
|---|---|---|
| Best for | SaaS teams on Supabase and Stripe who want emails driven by product data. | Companies sending high volumes of transactional email who want an established provider. |
| Pricing | $0.001 per email, first 1,000 free | Plans by volume, 60-day free trial |
| Starts at | Free, then $0.001 per email | $19.95/mo (Essentials) |
| Contacts | Unlimited | Counted in the price |
Fromly vs SendGrid pricing
Pick a monthly volume to see both bills. SendGrid's prices are the ones on its pricing page on October 10, 2026.
10,000
Fromly
$0.001 per email, first 1,000 free
$10
per month
SendGrid
Plans by volume, 60-day free trial
$19.95
per month
Fromly costs $9.95 less at this volume.
How Fromly charges
- Your first 1,000 emails are free. After that, every email costs $0.001, prepaid. Unlimited contacts.
How SendGrid charges
- There is no lasting free plan: a 60-day trial sends 100 emails a day, then a paid plan is needed.
- Essentials starts at $19.95 a month and covers 50,000 to 100,000 emails. Pro starts at $89.95 a month for 100,000 to 2,500,000 emails and includes a dedicated IP. Premier is priced on request.
- The page shows starting prices only, and overage charges may apply past a plan's volume.
- Marketing campaigns are a separate product with their own pricing.
Features compared
What each tool includes today. "Not stated" means SendGrid's pages do not say, not that it is missing.
FeatureFromlySendGrid
Pricing
- Billed on emails sent, not contacts$0.001 per email on the paid plan.Plans by monthly email volume.
- Unlimited contactsYesNot stated
- Free plan1,000 free emails at sign-up, no credit card.A 60-day trial at 100 emails a day, not a lasting free plan.
Sending
- Campaigns to a filtered audienceFilter by tags, plan, MRR or custom properties.Through Marketing Campaigns, a separate product.
- Scheduled and spread-out sendsYesNot stated
- A/B testingNoNot stated
- Transactional email APITemplates with variables and idempotency keys.API and SMTP relay, with dynamic templates.
- AttachmentsNoNot stated
Automations
- Visual automation builderYesNot stated
- Triggered by product and billing eventsSign-ups, Stripe events, tags and custom events from the API.Not stated
- Conditions and branchesYesNot stated
- Wait until an event happensNoNot stated
Data and integrations
- SupabaseConnected in one click: new sign-ups arrive in real time, plus an hourly sync.Not stated
- StripeMRR, plan and lifecycle on every contact, as tags you can target.Not stated
- Other billing tools (Paddle, Lemon Squeezy…)NoNot stated
- Zapier or n8nNoNot stated
- CSV importYesNot stated
- Signup forms and landing pagesNoNot stated
Developers
- REST APIScoped API keys for contacts, events, emails, campaigns and flows.Yes
- MCP server for AI agentsYesNot stated
- Official SDKBuilt, not yet published on npm.Node.js, Python, Ruby, Go, PHP, Java and C#.
- Outgoing webhooksNoEvent webhook, 1 to 5 endpoints depending on the plan.
Deliverability
- Your own domain with SPF, DKIM and DMARCYesSPF, DKIM and DMARC.
- One-click unsubscribe (Gmail and Yahoo rules)YesNot stated
- Campaigns pause on high bounce ratesYesNot stated
- Reputation kept apart from other customersEach workspace sends under its own reputation.Not stated
- Dedicated IPNoOne included from Pro, more as an add-on.
Analytics and team
- Opens, clicks and bounces per contactYesOpens, clicks, bounces and spam reports.
- Revenue attributionNoNot stated
- Team membersRoles exist; inviting teammates is coming.1 teammate on Essentials, up to 1,000 on Pro.
Other channels
- SMSNoNot stated
- Shared inbox for repliesNoInbound Parse Webhook.
Fromly or SendGrid: which one should you choose?
Choose SendGrid if
- You send tens of thousands of transactional emails a month or more
- You need a dedicated IP, SSO or many teammates with permissions
- You want SDKs in seven languages, SMTP relay and event webhooks
- You already use Twilio for SMS or voice
Choose Fromly if
- You send fewer than about 20,000 emails a month
- Your users live in Supabase and you want new sign-ups to arrive on their own, without setting up webhooks
- You want Stripe MRR, plan and lifecycle on every contact, ready to target in campaigns and flows
- You want campaigns and automations in the same product as transactional email, on one per-email price
How to switch from SendGrid to Fromly
- 1Export your contacts and your suppression list from SendGrid.
- 2Import them in Fromly as a CSV file, keeping unsubscribed and bounced addresses out or marked as such.
- 3Connect Supabase and Stripe so new users and billing changes keep flowing in.
- 4Verify your sending domain (SPF, DKIM and DMARC) in Fromly.
- 5Move your dynamic templates to Fromly and point your transactional calls at the Fromly API.
SendGrid checked on October 10, 2026 from pricing, email api. Prices change: check the vendor's page before deciding.
FAQ
Fromly vs SendGrid: questions, answered
Is Fromly cheaper than SendGrid?
At low volume, yes: Fromly offers 1,000 emails at sign-up and 10,000 emails cost $10, against $19.95 for SendGrid Essentials. From about 20,000 emails a month SendGrid is cheaper: Essentials starts at $19.95 for 50,000 emails, where Fromly costs $50. SendGrid does not publish its price for 100,000 emails on Essentials, and Pro starts at $89.95 against $100 for Fromly.
Does SendGrid have a free plan?
No lasting one. SendGrid offers a 60-day trial at 100 emails a day, then a paid plan is needed. Fromly offers 1,000 emails at sign-up, then charges $0.001 per email.
Does Fromly have everything SendGrid has?
No. SendGrid has dedicated IPs, outgoing event webhooks, inbound parsing, SDKs in seven languages, email validation and SSO, which Fromly does not have today. Fromly has a built-in Supabase connection, Stripe data on every contact, and campaigns and automations in the same product.
Can I send marketing email with SendGrid?
Yes, through Marketing Campaigns, a separate SendGrid product with its own pricing. In Fromly, campaigns, automations and transactional email share one plan and one price per email.
Can I move from SendGrid to Fromly?
Yes. Export your contacts and suppression list, import them in Fromly as a CSV file, verify your domain, then move your templates and point your API calls at Fromly. Keep unsubscribed and bounced addresses out so they are not emailed again.
Turn your signups into customers with email
Connect Supabase and Stripe, let your agent draft your first flow, and send your first 1,000 emails for free.