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Now in early access

Send emails for what your users actually do.

Connect Supabase and Stripe. Signups, trials, payments and churn are handled. You just write the email.

Get startedRead the docs

Free during early access. No credit card required.

Something happens

  • Signed upada@lovelace.devnow
  • Started a trialPro plan2m
  • Payment failedlinus@kernel.org1h

Fromly updates the contact

Ada Lovelace

ada@lovelace.dev

TrialPro planMonthly
Source
Supabase
MRR
$49

The right email goes out

Acme · hello@acme.com

Welcome aboard, Ada

Finish your setup
  • Delivered
  • Opened
  • Clicked
Integrations

An email list that keeps itself up to date.

Fromly reads who signed up from your database and who pays from your billing tool. No exports, no imports, no list to clean.

Your database

Welcome people while they still remember you

New users become contacts within seconds of signing up, so your first email lands the same minute.

  • Supabase
  • More coming soon
New signupsReal time
  • Margaret Hamiltonmargaret@apollo.devSupabasejust now
  • Alan Turingalan@bletchley.ioSupabase14 s ago
  • Grace Hoppergrace@hopper.ioSupabase3 min ago
  • Ada Lovelaceada@lovelace.devSupabase1 h ago

Your billing

Talk to trials, customers and churned users differently

Every contact knows if they are trying, paying, late on a payment or gone, and it stays true on its own. Read-only access, always.

  • Stripe
  • More coming soon
Billing stateRead-only
  • Grace HopperTrialPro plan$0
  • Ada LovelaceActiveHas paidYearly$41
  • Linus TorvaldsPast duePayment failed$99
  • Alan TuringChurnedHas paid$0
How it works

From idea to inbox in a few minutes.

No flows to draw, no templates to code, no list to export.

01

Reach only the people it concerns

Trials, paying customers, people who left: pick them in a few clicks and see exactly how many will get it.

Audience142 contacts
  • WhereTagisTrial
  • andPlanisPro plan
  • andTagis notHas paid
  • Add filter
02

Look on brand without a designer

Drop in blocks. Your logo, colours and footer are already there.

Your trial ends in 3 daysDraft
Acme

Hi Grace, 3 days left.

Your Pro trial ends on Friday. Keep your projects and your team by upgrading today.

Upgrade to Pro
03

Send it when they will read it

Send now or schedule it in your time zone. Fromly spreads the send and watches every message.

Send broadcastSending
Tue, Sep 22 · 9:00Europe/Paris
Sending1,204 of 1,420
Delivered
99.2%
Opened
58%
Clicked
17%
Deliverability

Your emails reach inboxes, not spam folders.

Your own domain, a reputation nobody else can damage, and guard rails that stop a bad campaign before it hurts.

Emails that come from you, not from us

Send from your own domain. Add the DNS records once, and Fromly checks DKIM, SPF and the return path for you.

acme.comVerified
  • TXTfromly._domainkey.acme.comDKIM
  • MXsend.acme.comReturn path
  • TXTsend.acme.comSPF

Know what worked, and for whom

Delivered, opened, clicked, bounced. Per campaign, and on each contact’s timeline.

Broadcasts · last 30 days8,410 sent
  • Your trial ends in 3 days19% click
  • September product update8% click
  • Your card was declined41% click
  • Other senders cannot hurt your reputation
  • Unsubscribing takes one click
  • Bad addresses removed on their own
  • A bad campaign pauses itself
Fair pricing

Pay for the emails you send, not the contacts you keep.

Most email tools bill every contact on your list, active or not. So you end up deleting people to keep the bill down. Fromly keeps them all and counts only the emails that leave.

  • Unlimited contacts, forever
  • Inactive and churned users cost nothing, and they come back
  • A launch that brings 5,000 signups does not change your bill
MailchampKittLoopzRezend
2,000active
8,000inactive

You pay for 10,000 contacts

Fromly
2,000active
8,000inactive, free

You pay for the emails you send

Pricing

Every feature, from your first email.

Every feature, unlimited contacts and your whole team are included at every step. After the first paid step, each extra 25,000 emails costs $10 more.

50,000emails a month
  • Unlimited contacts and sending domains
  • Supabase and Stripe sync
  • Scheduled and spread-out sends
  • Opens, clicks and bounces, per contact

$29/month

50,000emails a month

Start for free

No card. Cancel anytime.

More than 100,000 emails a month?

Write to us. We raise the sending limits with you before you need them. support@fromly.io

FAQ

Questions, answered.

Anything else? Write to support@fromly.io and a human replies.

What is Fromly?
Email marketing for SaaS. Fromly reads your users from the tools you already run, keeps each contact tagged with where they stand, and lets you send the right email to the right people.
Which tools can I connect?
Your database and your billing tool today, with more integrations on the way. You can also add contacts by hand, so you can start before connecting anything.
What access does Fromly get to my tools?
Only what it needs to know who your users are. Access is read-only wherever possible, and when a write is required the reason is shown before you approve. Disconnecting removes everything Fromly installed.
Do I need to write code?
No. Connecting a tool takes a few clicks, emails are built from blocks, and your logo, colours and footer are reused automatically. Nothing to deploy on your side.
Will my emails land in the inbox?
They leave from your own verified domain, with a sending reputation kept apart from other workspaces. Bounces and complaints are suppressed automatically, every email carries one-click unsubscribe, and a campaign pauses itself if bounces climb.
Do I pay for contacts I never email?
No. Contacts are unlimited on every plan. You pay for the emails that actually leave, so there is no reason to delete anyone.
Can my whole team use it?
Yes. Invite as many people as you need, with roles to decide who can send. There are no seat fees.
What happens when I reach my limit?
Sending pauses rather than landing you a surprise bill. A meter in the sidebar shows what is left at all times, and a campaign larger than your remaining allowance is refused before it starts, not halfway through. Moving up one step takes a click — after the first step, every extra 25,000 emails is $10 more.

Your users already tell you what to send.

Plug in your tools and send your first email today.

Get started for freeRead the docs