Fromly
Automations

Emails that send themselves

Welcome new users, follow up on trials and win back customers who leave. Each flow starts on its own, from what happens in your product and in Stripe.

Start with 1,000 free emails

Start a flow from what your users do

A flow starts when an event comes in, when a tag is added or when someone joins a list. Signups come from Supabase, trials and payments from Stripe, and anything else from your app through the API.

  • Built-in events for signups, trials, subscriptions and payments
  • Your own events, sent from your app or your agent
  • Exit rules, so a customer who pays leaves the trial flow
How events work

Waits, conditions and branches

Wait a few hours or a few days, check where someone stands, then send the email that fits. A paying customer gets a customer story, someone still on the free plan gets a hand.

  • Wait steps in minutes, hours or days
  • If and if/else steps on plan, tags, lists or any property
  • Add a tag or a list as a step, to hand someone to another flow

See what each step does

Every step shows how many people reached it and how many opened its email. You see who is waiting, and why anyone got stuck.

  • People reached, opens and clicks per step
  • Who is waiting on each wait step, and when they move on
  • A flow you edit never changes the version people are already in

Analytics

Last 30 days · Sep 27 → Oct 27, 2026

Contacts13,993+2.2%+326 in this period
Emails sent12,520+1.6%12,367 delivered
Delivery rate98.8%0.0 pts12,367 delivered
Open rate39.8%-0.2 pts4,989 opened
Click rate8.8%+0.1 pts1,107 clicked
Bounce rate0.8%0.0 pts105 bounced
Complaint rate0.06%-0.01 pts7 complaints
Unsubscribe rate0.3%0.0 pts43 unsubscribed

By sender

Win-backAutomation
75198.5%39.8%8.8%3.9%0.13%At risk
October launchBroadcast
4,25798.5%39.8%8.8%1.1%0.00%Healthy
Transactional emailsTransactional
1,25298.5%0.0%0.0%0.6%0.00%Healthy
Monthly digestBroadcast
2,25498.5%39.8%8.8%0.6%0.00%Healthy
Welcome seriesAutomation
3,00598.5%39.8%8.9%0.6%0.00%Healthy
Trial endingAutomation
1,00298.5%39.8%8.9%0.6%0.00%Healthy

By mailbox provider

Gmail
5,75998.5%39.9%8.8%0.6%0.00%Healthy
Other domains
2,50498.5%39.9%8.8%0.6%0.00%Healthy
Outlook
2,25495.0%39.8%8.8%2.9%0.00%Watch
iCloud
1,12798.5%39.8%8.9%0.6%0.00%Healthy
Yahoo and AOL
87698.5%39.8%8.8%0.6%0.00%Healthy

Flows every SaaS needs

  • Welcome series

    Two or three emails in the first week, until they use the product.

  • Trial follow-up

    A nudge a few days into the trial, only for people who have not paid yet.

  • Failed payment

    Ask for a new card as soon as Stripe says a payment failed.

  • Win-back

    A note a week after someone cancels, with a reason to come back.

FAQ

Frequently asked questions

What can start a flow?
An event (a signup, a trial, a payment, or any event your app sends), a tag being added to a contact, or a contact joining a list.
Do I need to write code?
No. Connect Supabase and Stripe and the built-in events arrive on their own. Your own events need one API call from your app, or your AI agent can send them.
What happens to people already in a flow when I edit it?
They finish on the version they started. Your changes apply to the people who enter after you save.
Do automated emails cost more?
No. Every email costs the same, $1 per 1,000, whether a flow or a campaign sends it.

Works with the rest of Fromly

Turn your signups into customers with email

Connect Supabase and Stripe, let your agent draft your first flow, and send your first 1,000 emails for free.

Start with 1,000 free emails