Fromly

The best Brevo alternatives

7 tools to consider instead of Brevo, compared on price, free plan and features, with what each one does well and where it falls short.

TL;DR

  1. 1Fromly · SaaS teams on Supabase and Stripe who want emails driven by product data.
  2. 2Sequenzy · Teams who want one broad platform, with forms, A/B tests, SMS and revenue attribution included.
  3. 3Plunk · Developers who want open source, or to host their email platform themselves.
  4. 4Resend · Developers who mostly send transactional email from code.
  5. 5Mailchimp · Marketing teams and small businesses who want a familiar all-round tool.
  6. 6Kit · Creators and newsletter writers who sell to their audience.
  7. 7Mailgun · Engineering teams sending large volumes of transactional email.

Why look for a Brevo alternative?

  • Marketing automation starts on the Standard plan, not on Starter
  • Starter emails carry the Brevo logo unless you pay to remove it
  • You only need product emails, not a suite with SMS, a CRM and loyalty tools
  • Prices move in tiers, so going just over one costs the next

7 Brevo alternatives

  1. 1.Fromly

    Free, then $0.001 per email

    Email marketing for SaaS: connects to Supabase and Stripe so emails follow what users actually do, with campaigns, automations and a transactional API.

    Best for saaS teams on Supabase and Stripe who want emails driven by product data.

    Pros

    • Supabase sign-ups and Stripe billing on every contact, with no code
    • Pay per email from the first one, unlimited contacts
    • Each workspace sends under its own reputation

    Cons

    • No A/B testing, signup forms or SMS yet
    • Stripe is the only billing tool connected today
    Fromly vs BrevoStart free

  2. 2.Sequenzy

    $19/mo for 15,000 emails

    An all-in-one email platform for SaaS and ecommerce: campaigns, automations, transactional API, SMS and a shared inbox.

    Best for teams who want one broad platform, with forms, A/B tests, SMS and revenue attribution included.

    Pros

    • A very broad feature set on every plan, free included
    • 2,500 free emails a month
    • From about 30,000 emails a month, as cheap as Fromly or cheaper

    Cons

    • Prices move in tiers: 16,000 emails cost the 30,000 tier
    • A large product to learn when you only need a few flows
    Fromly vs SequenzyVisit Sequenzy

  3. 3.Plunk

    Free, then $0.001 per email

    An open-source email platform for transactional email, automations and campaigns, with a self-hosted option.

    Best for developers who want open source, or to host their email platform themselves.

    Pros

    • Open source (AGPL-3.0) and self-hostable with Docker Compose
    • Same per-email price as Fromly, every feature on every plan
    • Inbound email, SMTP and an MCP server included

    Cons

    • Plunk branding on free emails
    • No built-in Supabase or Stripe connection stated: triggers come from events your code sends
    Fromly vs PlunkVisit Plunk

  4. 4.Resend

    $20/mo for 50,000 emails

    An email API built for developers, with broadcasts and automations on top.

    Best for developers who mostly send transactional email from code.

    Pros

    • A polished developer experience: SDKs in many languages, React Email and a test mode
    • 3,000 free transactional emails a month
    • Above about 20,000 transactional emails a month, cheaper than Fromly: $35 for 100,000

    Cons

    • Marketing email is a separate plan, priced by contacts
    • The free plan stops at 100 emails a day
    • Automations are billed per run beyond the free 10,000
    Fromly vs ResendVisit Resend

  5. 5.Mailchimp

    $13/mo for 500 contacts

    The best-known email marketing platform, with templates, automations and a large ecosystem of integrations.

    Best for marketing teams and small businesses who want a familiar all-round tool.

    Pros

    • A large template library, a drag-and-drop editor and over 300 integrations
    • Forms, landing pages, A/B tests and surveys in the same account
    • Familiar to most marketers, with onboarding help on paid plans

    Cons

    • Priced by contacts, with sends capped at 10 to 15 times your contact count
    • Automations are limited to 4 steps on Essentials and are not on the free plan
    • Built around stores and marketing lists, not product events from a SaaS
    Fromly vs MailchimpVisit Mailchimp

  6. 6.Kit

    $33/mo for 1,000 subscribers (billed yearly)

    Email marketing for creators (formerly ConvertKit): newsletters, landing pages and selling digital products.

    Best for creators and newsletter writers who sell to their audience.

    Pros

    • Free up to 10,000 subscribers, with unlimited forms and landing pages
    • No send limits on any plan, so a frequent newsletter costs no more
    • Built-in selling of digital products, paid newsletters and subscriptions

    Cons

    • Priced by subscribers: a growing list costs more even if you email it less
    • No automations or sequences on the free plan
    • Made for creators, not for product data from a SaaS
    Fromly vs KitVisit Kit

  7. 7.Mailgun

    $15/mo for 10,000 emails

    An email API and SMTP relay for developers sending at high volume.

    Best for engineering teams sending large volumes of transactional email.

    Pros

    • Cheaper than Fromly from 50,000 emails a month: $35 against $50, and $90 against $100 at 100,000
    • Built for very high volumes, with dedicated IPs, US or EU hosting and an uptime SLA
    • Email validation, inbound routing and inbox previews from the same vendor

    Cons

    • An API, not a marketing tool: the page says there is no send button, and no automations are listed
    • One sending domain and one day of logs on Free and Basic
    • No firm price for 500,000 emails without overage or a sales quote
    Fromly vs MailgunVisit Mailgun

Side by side

ToolPricingStarts at
Fromly$0.001 per email, first 1,000 freeFree, then $0.001 per email
SequenzyFree up to 2,500 emails, then volume tiers$19/mo for 15,000 emails
Plunk$0.001 per email, free plan up to 1,000Free, then $0.001 per email
ResendTransactional plans by volume, 3,000 free; marketing priced by contacts$20/mo for 50,000 emails
MailchimpPriced by contacts, with a send limit$13/mo for 500 contacts
KitPriced by subscribers, no send limits$33/mo for 1,000 subscribers (billed yearly)
MailgunPlans by volume, 100 emails a day free$15/mo for 10,000 emails
Brevo(for reference)Plans by email volume, free with a daily cap$9/mo for 5,000 emails

FAQ

Brevo alternatives: questions, answered

What is the best Brevo alternative for SaaS?
Fromly fits a SaaS built on Supabase and Stripe that wants behavior-based emails at a per-email price. Sequenzy is a broader platform for SaaS with forms and A/B tests. Resend suits teams who mostly send transactional email from code.
Is there a cheaper alternative to Brevo?
Below about 100,000 emails a month, Fromly and Plunk cost less: 10,000 emails are $10 against $17 on Brevo Starter, or $35 on Standard with automation. At 100,000 emails and above, Brevo is cheaper than Fromly.
Which Brevo alternative is closest in features?
Mailchimp and Sequenzy cover a similar breadth: campaigns, automations, forms and A/B tests. Fromly covers less and focuses on product data from Supabase and Stripe.

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