Fromly

The best Mailchimp alternatives

7 tools to consider instead of Mailchimp, compared on price, free plan and features, with what each one does well and where it falls short.

TL;DR

  1. 1Fromly · SaaS teams on Supabase and Stripe who want emails driven by product data.
  2. 2Sequenzy · Teams who want one broad platform, with forms, A/B tests, SMS and revenue attribution included.
  3. 3Plunk · Developers who want open source, or to host their email platform themselves.
  4. 4Resend · Developers who mostly send transactional email from code.
  5. 5Kit · Creators and newsletter writers who sell to their audience.
  6. 6Brevo · Small businesses who want email, SMS and a CRM in one subscription.
  7. 7Mailgun · Engineering teams sending large volumes of transactional email.

Why look for a Mailchimp alternative?

  • The price grows with your contact count, even for people you rarely email
  • Monthly sends are capped at 10 to 15 times your contact count, with overages beyond
  • Automations are limited to 4 steps on Essentials and missing from the free plan
  • You run a SaaS and want emails driven by sign-ups and billing, not store purchases

7 Mailchimp alternatives

  1. 1.Fromly

    Free, then $0.001 per email

    Email marketing for SaaS: connects to Supabase and Stripe so emails follow what users actually do, with campaigns, automations and a transactional API.

    Best for saaS teams on Supabase and Stripe who want emails driven by product data.

    Pros

    • Supabase sign-ups and Stripe billing on every contact, with no code
    • Pay per email from the first one, unlimited contacts
    • Each workspace sends under its own reputation

    Cons

    • No A/B testing, signup forms or SMS yet
    • Stripe is the only billing tool connected today
    Fromly vs MailchimpStart free

  2. 2.Sequenzy

    $19/mo for 15,000 emails

    An all-in-one email platform for SaaS and ecommerce: campaigns, automations, transactional API, SMS and a shared inbox.

    Best for teams who want one broad platform, with forms, A/B tests, SMS and revenue attribution included.

    Pros

    • A very broad feature set on every plan, free included
    • 2,500 free emails a month
    • From about 30,000 emails a month, as cheap as Fromly or cheaper

    Cons

    • Prices move in tiers: 16,000 emails cost the 30,000 tier
    • A large product to learn when you only need a few flows
    Fromly vs SequenzyVisit Sequenzy

  3. 3.Plunk

    Free, then $0.001 per email

    An open-source email platform for transactional email, automations and campaigns, with a self-hosted option.

    Best for developers who want open source, or to host their email platform themselves.

    Pros

    • Open source (AGPL-3.0) and self-hostable with Docker Compose
    • Same per-email price as Fromly, every feature on every plan
    • Inbound email, SMTP and an MCP server included

    Cons

    • Plunk branding on free emails
    • No built-in Supabase or Stripe connection stated: triggers come from events your code sends
    Fromly vs PlunkVisit Plunk

  4. 4.Resend

    $20/mo for 50,000 emails

    An email API built for developers, with broadcasts and automations on top.

    Best for developers who mostly send transactional email from code.

    Pros

    • A polished developer experience: SDKs in many languages, React Email and a test mode
    • 3,000 free transactional emails a month
    • Above about 20,000 transactional emails a month, cheaper than Fromly: $35 for 100,000

    Cons

    • Marketing email is a separate plan, priced by contacts
    • The free plan stops at 100 emails a day
    • Automations are billed per run beyond the free 10,000
    Fromly vs ResendVisit Resend

  5. 5.Kit

    $33/mo for 1,000 subscribers (billed yearly)

    Email marketing for creators (formerly ConvertKit): newsletters, landing pages and selling digital products.

    Best for creators and newsletter writers who sell to their audience.

    Pros

    • Free up to 10,000 subscribers, with unlimited forms and landing pages
    • No send limits on any plan, so a frequent newsletter costs no more
    • Built-in selling of digital products, paid newsletters and subscriptions

    Cons

    • Priced by subscribers: a growing list costs more even if you email it less
    • No automations or sequences on the free plan
    • Made for creators, not for product data from a SaaS
    Fromly vs KitVisit Kit

  6. 6.Brevo

    $9/mo for 5,000 emails

    A marketing suite with email, SMS, WhatsApp, a CRM and transactional email.

    Best for small businesses who want email, SMS and a CRM in one subscription.

    Pros

    • Email, SMS, WhatsApp, push and a CRM under one roof
    • Cheaper than Fromly from about 100,000 emails a month: $82 on Starter against $100
    • A/B testing, forms, landing pages and revenue reports, which Fromly does not have

    Cons

    • Automation starts on Standard: 10,000 emails a month cost $35 there
    • Prices move in tiers: 10,001 emails on Starter cost the 15,000 tier, $25
    • Shared IPs by default; a dedicated IP only on Enterprise
    Fromly vs BrevoVisit Brevo

  7. 7.Mailgun

    $15/mo for 10,000 emails

    An email API and SMTP relay for developers sending at high volume.

    Best for engineering teams sending large volumes of transactional email.

    Pros

    • Cheaper than Fromly from 50,000 emails a month: $35 against $50, and $90 against $100 at 100,000
    • Built for very high volumes, with dedicated IPs, US or EU hosting and an uptime SLA
    • Email validation, inbound routing and inbox previews from the same vendor

    Cons

    • An API, not a marketing tool: the page says there is no send button, and no automations are listed
    • One sending domain and one day of logs on Free and Basic
    • No firm price for 500,000 emails without overage or a sales quote
    Fromly vs MailgunVisit Mailgun

Side by side

ToolPricingStarts at
Fromly$0.001 per email, first 1,000 freeFree, then $0.001 per email
SequenzyFree up to 2,500 emails, then volume tiers$19/mo for 15,000 emails
Plunk$0.001 per email, free plan up to 1,000Free, then $0.001 per email
ResendTransactional plans by volume, 3,000 free; marketing priced by contacts$20/mo for 50,000 emails
KitPriced by subscribers, no send limits$33/mo for 1,000 subscribers (billed yearly)
BrevoPlans by email volume, free with a daily cap$9/mo for 5,000 emails
MailgunPlans by volume, 100 emails a day free$15/mo for 10,000 emails
Mailchimp(for reference)Priced by contacts, with a send limit$13/mo for 500 contacts

FAQ

Mailchimp alternatives: questions, answered

What is the best Mailchimp alternative for SaaS?
Fromly fits a SaaS built on Supabase and Stripe that wants behavior-based emails at a per-email price with unlimited contacts. Sequenzy is the broader all-in-one option for SaaS. Resend is the pick if you mostly send transactional email from code.
Is there a Mailchimp alternative that does not charge per contact?
Yes. Fromly and Plunk charge per email sent with unlimited contacts, and Sequenzy prices by email volume in tiers. Kit is free up to 10,000 subscribers, without automations.
Which Mailchimp alternative has a bigger free plan?
Kit is free up to 10,000 subscribers but without automations. Sequenzy is free up to 2,500 emails a month and Plunk up to 1,000, with unlimited contacts. Mailchimp stops at 250 contacts. Fromly offers 1,000 emails once at sign-up, then $0.001 per email.

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